Brilliant Business Mom’s Podcast Interview

I subscribed to the Brilliant Business Mom’s podcast* a few months ago and have enjoyed the episodes Beth Anne and Sarah have produced.

brilliant business moms

In a recent edition of The Useletter (subscribe here if you’re not already), I shared a tip from one of their podcast guests, Hayley from The Tiny Twig. Shortly thereafter, I was honored when Beth Anne and Sarah reached out and invited me to join them on their show. So fun!

We covered a lot of ground in our interview. [Read more...]

How I Use My Editorial Calendar

Many people have asked me how I keep track of the tips I share in The Useletter. Here’s a basic rundown of my process.

Can’t see the video? Watch it here.

Update: Several of you have asked if I would share my template. I’m more than happy to. You can find it here. It includes directions and both a 2014 and 2015 calendar (navigate via the tabs). To edit it and use as your own, you must copy it first to your own Google Drive. Click File –> Make a copy. Look for it listed in your Drive as “Copy of Editorial Calendar Template.” Open it and go!

My Editorial Calendar Show Notes

[Read more...]

How to get more email subscribers by using a P.S.

The Buffer folks wrote a post explaining how they doubled their email signups in 30 days. One simple thing they did was to link to their email signup form in a P.S., replacing a link to related content on their blog. The idea here is that everyone loves and reads a P.S. right? (I usually do!) I like this idea, especially since your list is a better asset in the long run and links to related content can be easily inserted directly in the post body anyway. Scroll down to the end of this post to see their P.S. in action.

When Blogging is a Burden

In 2000, when my daughter was less than a week old, we landed in the Pediatric Intensive Care Unit because she was lethargic and wouldn’t wake up.

blogging burden

(To appreciate the terror I felt, it might be helpful to know that my earliest memory is the day my 8 month old brother died of SIDS. I was 3 at the time. I vividly remember that he just wouldn’t wake up, so seeing my own baby in the same situation was heart-stopping.) [Read more...]

Heads-Up: The Genesis Pro Plus All-Theme Package is $100 Off (Limited Time)

I have gone through several blog designs over the years, but the last several have all been Genesis themes. By the way, my current design is the Sixteen Nine Pro* theme that I customized a bit. (I seem to be asked that question frequently.)

A few years back I bought the All-Theme Package, giving me access to all of the Genesis themes, both past and future, for one fixed price (almost $1000 value).

I’ll tell you this: for me, it has paid for itself many times over. Read on to see if it might do the same for you.

This is a heads-up that the All-Theme Package is on sale for 5 days only. (It ends this Friday, August 22, 2014 at 5pm PST).

Genesis pro package

Even though this would be a great deal for some of you, it wouldn’t be a great deal for all of you. Here’s my advice:

I wouldn’t jump on this deal if…

  • You hate dealing with your theme and you have a designer who can help.
  • Your current design is working well for you, you love it and you have no plans of changing any time soon.
  • You don’t have plans to start a new blog or website anytime in the near future (for an ebook, an author site, another project, etc).
  • You are on a budget and/or could use that $300 for something else!

You might consider this deal if…

  • You’re a website/blog designer or would like to become one.
  • You like to change your design regularly. (Um, hello! That would be me, LOL.)
  • You would like to “test drive” different themes before you land on something long-term.
  • You anticipate starting another blog or website in the future (for your book, project, product, business or special topic).

If that’s you, check it out here!

*There are affiliate links in this post.

How to Write an Ebook: Marketing

This series comes from my experience selling my own ebook, Tell Your Time. (See all the posts in the How to Write an Ebook series.)

There is no shortage of information about marketing. I certainly won’t attempt to cover everything (nor could I) but here are some things I did to get the word out about Tell Your Time, some things I considered that might work for you and some things I might do in the future.

First though, some explanations so we’re all on the same page…

Marketing and Advertising. What’s the difference?

I like this explanation:

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. (Source: About.com)

There’s a lot of stuff in there, but for our purposes, let’s just say marketing is how you’re going to spread the word about your ebook.

Give your ebook away in a pre-release.

I’ve given away Tell Your Time to a number of people. The key here is to be selective and strategic. Don’t be stingy and definitely don’t be spammy.

The people I would recommend you give it to are people who have some influence in your niche, have a good, solid following (although not necessarily a large following) or would make a good affiliate. The best people are the ones with whom you already have an established relationship. A brief, to-the-point email asking them if they’d like to take a peek at your soon-to-be-released ebook is sufficient. Let them contact you if they are interested. If you don’t hear back from them, just move on. Please no hounding. :)

Gather testimonials.

To those who take advantage of the pre-release, give them a week or two to read it and then shoot them a personalized email providing affiliate information if they are interested and ask them if they’d like to submit a testimonial to be included on your sales page.

We all know and understand the importance of word-of-mouth and the power of personal recommendations, so having testimonials about your ebook can be very helpful.

Great testimonials are those that pack a quantitative punch. For example, instead of a testimonial that says, “This is a great ebook!” choose one that says, “Wow! After reading this ebook, I saved $50 on shopping over the course of a month!”

Create a sales page.

Your sales page could be located on your blog or on a website all its own. Remember that domain you registered earlier? That’d make a great place for your sales page.

This is a page on your blog that describes your ebook, includes testimonials, tells people how your ebook will help them and provides a link to purchase (or download) it. Look at the sales pages of other ebooks for ideas on how to write your sales page.

Brainstorm continuously.

Keep a running list of ways you might be able to get the word out about your ebook.Guest posting is a good way to get your name out there and tell ‘em about your ebook in your bio. Also, take part in forums and comment on blogs, leaving the link to your ebook sales page in your signature or as your web address (for comments).

Offer an affiliate program.

Pay other people to promote your book for you. Your reach is likely to be much higher this way and it’s a win-win for everyone.

Plan a sale (or sales).

I talked about this previously, but look at the calendar and figure out when you could have a few sales on your ebook. Sales generally create some buzz.

Giveaways

Once your ebook is launched, host a giveaway on your blog. Submit your giveaway to a giveaway roundup where you can list your giveaway like at Money Saving Mom’s Giveaway Galore posts.

The rest of the iceberg…

So this is just scratching the surface. Really you just need to be creative. How can you spread the word without being salesy?