Facebook resources galore plus a brilliant marketing idea

If you read Copyblogger, you may have see this post recently: The Ultimate Guide to Facebook Marketing. It’s an outstanding post in itself, however, I’d like to point out the brilliant marketing trick behind it.

Ultimate Guide to Facebook Marketing Tip

The post, written by Andrea Vahl, opens like this:

I’ve just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors (Amy Porterfield and Phyllis Khare) and we’ve been neck-deep in Facebook for the last 9 months.

What follows is a ginormous list of Facebook resources, tools, ideas and tips for anyone.

But let’s think about this.

Andrea, Amy and Phyllis have just published a book (available August 2011). Obviously they want to spread the word about said book. What an excellent idea to create a list post (people love these), offering link love to a gazillion blogs within their niche and publishing it one of the most popular social media blogs online.

The post itself is exceptional and very useful. As I write, it has already been Liked by over 1900 people and tweeted nearly 1900 times. And all those people they linked to? Yeah, they’ll notice some traffic (I imagine it’s hard not to when you’re being sent gobs from Copyblogger). Then they’ll probably talk about it to their readers and everyone starts talking about this post and visits. And think of all the eyeballs that will read the words “I’ve just finished writing Facebook Marketing All-in-One for Dummies…” and now know about their book.

Yes, very clever indeed.

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  1. says

    Brilliant, indeed! I struggle with Facebook Marketing. I’m not a big fan of FB, but I finally started using it a few weeks ago for my site. I’m actually surprised at the marketing possibilities now that I started digging around.

  2. says

    Shhhhh Amy, you are exposing my secret marketing tactic of providing a ton of content to get eyeballs on a product :) Wait maybe it isn’t that secret :) Thanks for the shoutout!

  3. says

    I believe it was the Greeks that invented this method. The Trojan horse has always been a method that works when trying to slyly pass something by unnoticed. Of course in Monty Python And The Holy Grail it was a giant Bunny.

    Putting Greek mythology aside, what they did was extremely clever and unassuming. The mention of their book at the top of the page, combined with the fact you are forced to look at it in order to review the “list” was well done.