Last updated: June 8, 2015
The following are some of my top Facebook tips for bloggers, website owners and those working online.
Whether you use a Personal Profile, a Page or both, hopefully you can find some useful tips here.
How to link to a specific Facebook post
Sometimes it’s handy to be able to reference a specific update on Facebook. Maybe someone said something you would like to save, link to or otherwise reference.
Or, maybe you would like to cross-promote your own stuff by posting a link to your own status update. For example, let’s say I wanted to talk about this post (see how I linked there?). To get that specific post’s URL simply click on its timestamp like so:
You’ll be taken to that post’s individual page. Just copy the URL in the address bar and use that specific link anywhere you’d like. Simple.
Make sure you follow the guidelines for Facebook cover photos
You can see the most current guidelines here.
How to allow people to follow your Facebook Profile
Facebook only allows you to have 5000 friends, but you can allow an unlimited number of people to follow the Public updates you post on your Profile without becoming friends.(Note I’m referring to your Personal Profile here, not a Page, so this is totally different than Likes on a Page.)
This might be nice if you want to let people see a more personal side of you. Simply go to your Follower Settings to enable it. Just set “Who Can Follow Me” to “Everyone.”
On the flip side, to follow someone, go to their Profile (here’s mine for example) and click the Follow button in the bottom right corner of the cover image.
(If you don’t see a follow button it’s because that person hasn’t enabled it. Or you’re already following.)
Use “View As…” to check your privacy settings on your Profile
It’s hard to keep up with the changes Facebook makes to Privacy. An easy way to see just how your Profile looks to others is to go to your Profile, click the “…” next to Activity Log and then click View As. You’ll be able to see exactly what the Public sees.
(To close this view, simply click the X in the black bar just below the blue Facebook bar at the top of your screen.)
Set a username for your Page
What’s a username (a.k.a. a vanity URL)? Well, a page without a username (or a non-vanity URL) looks like this: facebook.com/pages/Amy-Lynn-Andrews/125732080795248.
How to schedule Facebook posts
It still seems best to schedule Facebook posts directly in Facebook whenever possible. It appears Facebook favors these above those scheduled via third party apps, although this is debated endlessly.
While on your Profile (not your News Feed), start typing a new update but don’t click Post. As soon as you put your cursor in the box, you’ll see a small clock icon appear like so:
Once your update is ready to go, click the clock icon. Follow the prompts to enter the date and time you want your update to post and click Schedule.
On your Page, there is no clock icon, but you can still schedule a post by clicking the down arrow on the Post button like so:
You can see, edit or delete your scheduled posts in your Activity Log. To get there, got to your Page and simply click the “Activity” tab at the top of the screen.
How to put a Facebook Like box on your website
This allows visitors to Like your Facebook page directly from your website. Simply go here, enter your Facebook Page URL along with the options you want to include, click the Get Code button, copy it and paste it into a widget on your site. (Note that a widget like this will slow your site down, so carefully consider whether or not it’s worth it to have on your site.) Related: How to Use Widgets WordPress Widgets
Check your Facebook Insights for info about your Page
While on your Page, simply click on “Insights” at the top of the screen. Alternatively, if you’re looking at your News Feed, click the “Insights” link at the bottom of the left column. There’s a lot of excellent info in your Insights.
Engaging content will get your posts seen by more people
At the beginning of 2012, Facebook admitted that “the average post by a brand (or a person) only reaches 16% of such fans.” This number is expected to decrease…unless you pay to promote your posts. Posts that get engagement in the form of Likes, shares, clicks and comments work in your favor. On the other hand, posts that do not get a lot of engagement in the form of Likes, shares, clicks and comments can work against you. Therefore, go to Insights –> Posts to see which posts get the most engagement and post more like that.
Update: At the end of 2014, Facebook admitted organic reach will decrease even more. It seems pretty clear at this point that the days of free Facebook marketing have come to an end. Now, anyone who wants their posts to be seen will have to pay to play.
Link your Facebook Page to your blog or website
Make sure you include your website address in your About section. When you’re on your Page, click the About tab just below your cover image. Scroll down to find the Website section which is near the bottom.
Link your Facebook Personal Profile to your Facebook Page
This is a cross promotion opportunity that a lot of people miss. On your Personal Profile, your About section has a spot to put your Work and Education. Link it to your Facebook Page.
- Create your Facebook Page and Like it.
- Go to your Profile by clicking on your name in the top right corner of the screen (make sure you’re not “Using Facebook as…” one of your Pages).
- Click on your About tab just under your cover photo.
- Edit the Work and Education section.
- Type in your Facebook Page name into the Work section. It should pull up your page in a dropdown menu as you type it in. Select it.
- In the Position field, enter whatever you want like “Owner” or “Writer.” Note that “at” will be automatically added after it, so if I say “Owner” it will read “Owner at Amy Lynn Andrews.”
- Click the “I currently work here” box.
- Click “Save Changes.”
How to link your Tabs to another website
One of the main reasons you want a Facebook page is to drive traffic to your blog, sales page, newsletter signup or other website so I prefer to use my visible Tabs to do just that. Use an app like Static HTML or Woobox Custom Tab to do this.
Highlight your most important tabs
Prior to June 2014, there were small 111px by 74px images called Tabs directly underneath your Page’s cover photo. Now there are only 2 editable text-based ones under your cover image to the right of Timeline and About (neither of which can be moved or rearranged).
(The rest of your tabs/apps are still there, but they’ve been moved further down the screen to the left column.)
Here are the steps to put your most important apps in that spot:
- Click the down arrow on the More link just to the right.
- Click Manage Tabs from the dropdown list.
- Drag and drop your 2 most important ones to the top of the list, just below About. (You can reorder the rest on the list and see the changes in the left column underneath People and About.)
- Click Save.
Remove your Likes Tab from prominence
Your number of Likes displays by default on your Page just under your Profile pic. Therefore there is no need to put your Likes tab/app in a prominent place.
How to change your Facebook Page name
How to merge Facebook Pages
Do you have two Pages that are very similar and you’d like to combine them? I wrote about my experience in my post How to Merge Facebook Pages.
How to manage all your Page notifications and activity
To make managing your notifications easier and in one spot, click the Activity tab at the top of your Page just above your cover image. Bookmark it. Now you can easily see who has interacted with your Page and respond when appropriate.
Alternatively, you can get a number count of all your unread notifications on the left side of your screen at the top, immediately to the right of your cover image.
How to turn off Messages on your Page
If you find it difficult to keep up with email, direct messages, etc., consider turning off the Messages feature on your Page. (This feature allows people to send you a private message.) Simply go to your Page –> Settings (tab just above Page cover photo) –> Messages –> Edit. Uncheck the box.
How to create new paragraph in Facebook posts
In the past, you may have found yourself hitting Return/Enter to start a new paragraph in Facebook only to have your unfinished thought posted prematurely. This problem has largely been fixed, but I do find it occurs in some places like chat. To create a new paragraph, hold down the Shift key while you hit Return/Entry and you’re good to go.