My Top Facebook Tips

The following are my top Facebook tips for bloggers, website owners and those working online.

facebook tips

Whether you use a Personal Profile, a Page or both, hopefully you can find some useful tips here.

How to create new paragraph in Facebook posts
How to link to a specific Facebook post
Make sure you follow the guidelines for Facebook cover photos
How to allow people to follow your Facebook Profile
Use “View As…” to check your privacy settings on your Profile
Get a vanity URL for your Page
How to schedule Facebook posts
How to put a Facebook Like box on your website
Check your Facebook Insights for info about your Page
Engaging content will get your posts seen by more people
How to get more engagement on your page
Link your Facebook Page to your blog or website
Link your Facebook Personal Profile to your Facebook Page
How to turn off Messages on your Page
How to edit your Facebook tabs
Remove your Likes Tab from the first line
How to link your Tabs to another website
How to change your Facebook Page name
How to merge Facebook Pages


How to create new paragraph in Facebook posts

If you find yourself hitting Return/Enter to start a new paragraph in Facebook only to have your unfinished thought posted prematurely, have no fear. To create a new paragraph in Facebook, hold down the Shift key while you hit Return/Entry and you’re good to go.
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How to link to a specific Facebook post

Sometimes it’s handy to be able to reference a specific update on Facebook. Maybe someone said something you would like to save, link to or otherwise reference. Or, maybe you would like to cross-promote your own stuff by posting a link to your own status update. For example, let’s say I wanted to talk about this post (see how I linked there?). To get that specific post’s URL simply click on its timestamp like so:

facebook timestamp

You’ll be taken to that post’s individual page. Just copy the URL in the address bar and use that specific link anywhere you’d like. Easy peasy.
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Make sure you follow the guidelines for Facebook cover photos

You can see the most current guidelines here.
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How to allow people to follow your Facebook Profile

Facebook only allows you to have 5000 friends, but you can allow an unlimited number of people to follow the Public updates you post on your Profile without becoming friends. (Note I’m referring to your Personal Profile here, not a Page, so this is totally different than Likes on a Page.) This might be nice if you want to let people see a more personal side of you. Simply go to your Follower Settings to enable it.

To follow someone, go to their Profile (here’s mine for example) and click the Follow button in the bottom right corner of the cover image. (If you don’t see a follow button it’s because that person hasn’t enabled it.)
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Use “View As…” to check your privacy settings on your Profile

It’s hard to keep up with the changes Facebook makes to Privacy. An easy way to see just how your Profile looks to others is to go to your Profile, click the down arrow next to Activity Log and then click View As. You’ll be able to see exactly what the Public sees.

facebook view as tool

(To close this view, simply click the X in the black bar just below the blue Facebook bar at the top of your screen.)
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Get a vanity URL for your Page

What’s a vanity URL? Well, a non-vanity URL looks like this: facebook.com/pages/Amy-Lynn-Andrews/125732080795248. A vanity URL looks like this: facebook.com/AmyLynnAndrews. A vanity URL is preferable because it’s easier to communicate and better for branding. To get one, go here.
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How to schedule Facebook posts

I think it’s best to schedule Facebook posts directly in Facebook whenever possible. It appears Facebook favors these above those scheduled via third party apps.

Go to your Page (not your News Feed) and start typing a new update but don’t click Post. As soon as you put your cursor in the box, you’ll see a small clock icon appear like so:

schedule facebook posts

Once you’re update is ready to go, click the clock icon. Follow the prompts to enter the date and time you want your update to post and click Schedule. You can see, edit or delete your scheduled posts in your Activity Log. Go to Edit Page –> Use Activity Log.
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How to put a Facebook Like box on your website

This allows visitors to Like your Facebook page directly from your website. Simply go here, enter your Facebook Page URL along with the options you want to include, click the Get Code button, copy it and paste it into a widget on your site. (Note that a widget like this will slow your site down, so carefully consider whether or not it’s worth it to have on your site.)
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Check your Facebook Insights for info about your Page

While on your Page, simply click on “See Insights” at the top of the screen. Alternatively, if you’re looking at your Page’s News Feed, click the “Insights” link in the left column. There’s a lot of excellent info in your Insights.
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Engaging content will get your posts seen by more people

At the beginning of 2012, Facebook admitted that “the average post by a brand (or a person) only reaches 16% of such fans.” This number is expected to decrease…unless you pay to promote your posts. Unfortunate but true. Posts that get engagement in the form of Likes, shares, clicks and comments work in your favor. On the other hand, posts that do not get a lot of engagement in the form of Likes, shares, clicks and comments can work against you. Therefore, go to Insights –> Posts to see which posts get the most engagement and post more like that.
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How to get more engagement on your page

As yes/no questions or fill-in-the-blank questions. The easier to answer, the better.
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Link your Facebook Page to your blog or website

Make sure you put a clickable link to your blog or website in the About section of your Facebook Page.

  1. Login to Facebook and navigate to your Page.
  2. Click in the About section.
  3. Hover over the About box until you can click the Edit button.
  4. Edit the Short Description. To make the link to your site clickable, make sure you put your site’s entire URL within the first 130 characters (more than that and it will get cut off)

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Link your Facebook Personal Profile to your Facebook Page

This is a cross promotion opportunity that a lot of people miss. On your Personal Profile, your About section has a spot to put your Work and Education. This can be linked to your Page.

  1. Create your Facebook Page and Like it
  2. Go to your Profile by clicking on your name in the top right corner of the screen
  3. Click on About (left column under your profile picture)
  4. Edit the Work and Education section
  5. Type in your Facebook Fan Page name into the “Where have you worked?” field. It should pull up your page in a dropdown menu as you type it in. Select it.
  6. In the Position field, enter whatever you want like “Owner” or “Writer.” Note  that “at” will be automatically added after it, so if I say “Owner” it will read “Owner at Amy Lynn Andrews.”
  7. Click the “I currently work here” box.
  8. Click Done Editing.

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How to turn off Messages on your Page

If you find it difficult to keep up with email, direct messages, etc., consider turning off the Messages feature on your Page. (This feature allows people to send you a private message.) Simply go to your Page –> Edit Page –> Edit Settings –> Messages and uncheck the box.
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How to edit your Facebook tabs

Update 3/13/2014: Tabs are back.

Update 3/10/2014: Tabs are going away (bummer!). See Facebook’s announcement here if you’re interested, and an image of where the tab info is going.

The small rectangular images immediately to the right of your About section on your Page are called Tabs. The Photos Tab cannot be changed. However, the others can be moved around, edited and customized. To do so, follow these steps.

  1. Click the down arrow to the right of the last visible tab. (Click the up arrow again to collapse all your tabs.)
  2. Hover over any Tab and click the edit icon (looks like a pencil).
  3. Choose the type of edit you wish to make. If you want to edit your Tab image, the ideal dimensions are 111px wide by 74px high.
  4. You can also add a Tab by clicking the “+” over a blank Tab.

how to change facebook tabs
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Remove your Likes Tab from the first line

Your number of Likes displays by default, by default on the top line of your Tabs (see my Likes tab in the photo above which I moved to the second row to the left of “Tell Your Time”). Because your Likes numbers are listed directly under your Page name, use that Tab space to drive traffic to your blog, or direct visitors to something very relevant. (Shout-out to Mari Smith for pointing this out!)
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How to link your Tabs to another website

One of the main reasons you want a Facebook page is to drive traffic to your blog, sales page, newsletter signup or other website so I prefer to use my visible Tabs to do just that. Use an app like Static HTML or Woobox Custom Tab to do this.
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How to change your Facebook Page name

You can learn more about changing your Page name here and how to change your Page username (URL) here.
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How to merge Facebook Pages

Do you have two Pages that are very similar and you’d like to combine them? I wrote about my experience in my post How to Merge Facebook Pages.
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