How to Connect with Journalists & the Media

Let’s face it, while digital media is exploding, “old fashioned” media is still around.

Traditional media has taken notice of the blogging world and many bloggers have enjoyed extra exposure after being featured on TV, in newspapers, on the radio or in magazines.

So how can you get featured in other media?

My old blog was featured in Time Magazine back in 2006, before I had a clue what a big deal it was. I still wish I would have known to capitalize on it! But water under the bridge, right? Live and learn.

I can’t say I did anything in particular to land that interview. Back then, there were a lot fewer blogs and my niche (pastors’ wives) was pretty narrow and therefore easier to find. In other words, I don’t come to you as an expert in getting-found-by-the-media.

Still, I thought I’d mention a couple of resources that might just help you connect with journalists.

A good tip? Leverage social media.

Nowadays, journalists are online, just like you and me, connecting and networking on social media. They are easier than ever to follow and make contact with.

Even if you’re a new blogger, it might be a good idea to keep your pulse on what journalists are talking about. Here’s a big list of journalists active on Google+ compiled by Muck Rack. Here’s what they are talking about on Twitter.

HARO (Help a Reporter Out)

help a reporter out

Also, check out HARO (Help a Reporter Out). If you sign up for free, you will receive three emails a day. Those emails are filled with requests from reporters who want sources for their stories. From the site:

Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.

Be sure to listen to the 3-minute overview on the home page (under “Sources”) to get an idea of how it works.

Just as the quote said, everyone’s an expert at something (related: How to Decide What to Blog About: 8 Tips).

Dos and don’ts when dealing with the media

Another tip is to connect with your local media first. I’d say the chances of making a connection there are quite a bit better than going national right off the bat.

The bottom line?

Don’t be rude and don’t be spammy, but don’t feel like you have to wait for others to find you first.

Any of you have any first-hand tips for connecting with the media?

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Comments

  1. says

    Hi Amy,

    Great tips on your blog! I have heard a few people recommending your blog and I came over to check it out.
    I also noticed on G+ now they have the latest trends on the upper right hand corner of your Google+ homepage. I believe it says trending now of Google+. Sometimes discussing what is hot can help too :)
    Hope you have a wonderful week!

  2. says

    Good tips Amy if you get picked up by a major media source I’ll use CNN as an example it can literally explode your business overnight. Look at how many people Oprah alone made millionaires.

    Like them or not they can literally make you or break you.

  3. says

    I was just reading my current “all you ” magazine and every month I read it I notice they quote at least half a dozen bloggers throughout their pages. I always think to myself, hmm. I wonder how they get mentioned, but then don’t think to research it again till the next issue comes out. This article you posted has some great ideas as well as other articles to read! Thanks so much! I am going to have to read them all this weekend when I will have some much needed down time after running 26.2! Saturday morning.

  4. says

    I edit and publish a local parenting magazine. Like all print media, I have to fill every page every month, so I am always looking for fresh relevant content. I look for competent writers who are flexible and responsive to what I need, and who don’t act like I owe them something. My readers seem to respond to articles they can connect with on a personal level. I see too many articles that cover the same old topics in the same old way.

  5. says

    I’ve had this cooking blog for a little over a year and I posted how to make the world’s easiest boiled eggs, http://momonamission.me/?p=649, that went crazy viral. I recently had someone write about it from lifehacker and it showed up weather.com, komonews.com, katu.com and beta.weather.com. It’s received over 335,000 views! I’m wondering how to best capitalize from this post. I put a google adsense ad when it first went viral on pinterest, but it’s still being viewed like crazy wild fire. Any thoughts? Then I had a marketing person contact me about placing an editorial on my site. I’m not sure how to know how to handle this publicity. I’d love your expertise and any input on why and what makes this post so effective for the general audience. Thanks, Amy!

  6. says

    Great tips! My background is in local journalism–before my mom/blogging days. :) I still write a mom column and some feature/news stories for a group of local papers whenever times allows. I transitioned to blogging when my oldest stopped taking a nap, and it was harder to fit in the phone interviews!

    I’m working on an eBook that will equip bloggers with some journalism skills. The two fields are different but related. On top of catching the media’s attention in order to move traffic to your blog, I think tapping into the potential to let your blog springboard you into freelance journalism is another idea. Print media pays pretty well.

  7. says

    I recommend keeping a “media hits” log. Once you have a few under your belt, create an easy-to-find media web page to list them. Link to the online version of the print article. This builds credibility and trust for both readers and future media inquiries. On this same page, let media know that you *welcome* their inquiries and are quick to respond (tight deadlines are typical, so they appreciate this). As an example, this is my media page: http://www.workoptions.com/media

  8. says

    Hi Amy,
    I’d like to share one tip if you want to work with HARO. I use it because I’m always looking for sources for parenting articles I write.

    First set up a free email account through Yahoo or Gmail specifically for HARO mail and then register for HAROs emails. That way your personal email doesn’t get bogged down with their three daily requests for experts.

    As always, Amy, love your posts.

  9. says

    I love your humble approach to sharing your ideas and knowledge, including the fact that you were featured in Time magazine. Some would have that in a flashing banner somewhere on their blog.:) I do tend to wait until somebody knocks, so I will keep this in mind as I move forward with my blogging.
    Thanks for the great tips Amy!

  10. says

    Hi Amy,

    A great post as ever! Thank you.

    I’m in the the UK and I use the hashtag #journorequest to keep an eye on the needs of journalists here. If you set up a Twitter search with this # you can see exactly what stories, case studies and experts journalists are looking for. Gorkana (http://www.gorkana.com/uk/) is also a very useful site for seeing who the UK media movers and shakers are.

  11. says

    Amy, you provide such valuable information with your blog. I really appreciate it! This is great information. I was just thinking about how to go about this yesterday, so it’s perfect timing for me ;o)