Let’s face it, while digital media is exploding, “old fashioned” media is still around.
Traditional media has taken notice of the blogging world and many bloggers have enjoyed extra exposure after being featured on TV, in newspapers, on the radio or in magazines.
So how can you get featured in other media?
My old blog was featured in Time Magazine back in 2006, before I had a clue what a big deal it was. I still wish I would have known to capitalize on it! But water under the bridge, right? Live and learn.
I can’t say I did anything in particular to land that interview. Back then, there were a lot fewer blogs and my niche (pastors’ wives) was pretty narrow and therefore easier to find. In other words, I don’t come to you as an expert in getting-found-by-the-media.
Still, I thought I’d mention a couple of resources that might just help you connect with journalists.
A good tip? Leverage social media.
Nowadays, journalists are online, just like you and me, connecting and networking on social media. They are easier than ever to follow and make contact with.
Even if you’re a new blogger, it might be a good idea to keep your pulse on what journalists are talking about. Here’s a big list of journalists active on Google+ compiled by Muck Rack. Here’s what they are talking about on Twitter.
HARO (Help a Reporter Out)
Also, check out HARO (Help a Reporter Out). If you sign up for free, you will receive three emails a day. Those emails are filled with requests from reporters who want sources for their stories. From the site:
Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.
Be sure to listen to the 3-minute overview on the home page (under “Sources”) to get an idea of how it works.
Just as the quote said, everyone’s an expert at something (related: How to Decide What to Blog About: 8 Tips).
Dos and don’ts when dealing with the media
- 109 Ways to Make Your Business Irresistible to the Media (copyblogger.com) is a must read!
- What Every Author Should Know About Radio and Television Interviews (michaelhyatt.com)
- How to Promote Your Blog to the Media (problogger.net)
The bottom line?
Don’t be rude and don’t be spammy, but don’t feel like you have to wait for others to find you first.
Any of you have any first-hand tips for connecting with the media?