How much do bloggers make? It varies. It’s sort of like asking how much actors make. Some make a whole lot and some don’t make much at all.
In 2010, I began my quest to make money as a blogger. (I had been blogging as a hobby since 2004). It now brings in 6 figures.
If you understand how bloggers are making money, I think you’ll better understand why it varies so much.
I’d recommend my post How to Make Money Blogging for an in-depth explanation of how it works as well as a list of the many ways bloggers make money today.
When I started I asked the same thing
Back in 2010 when I was just starting out myself, I asked the readers of this blog to share their incomes. It certainly wasn’t a scientific study, nor was it a representative cross-section of all bloggers, but many did (in the comments) and I am so grateful.
But that was several years ago and frankly, the information is probably no longer accurate simply because things in the blogging world change so fast. (Still, I’m keeping the comments live just for fun.)
At the time, I saw a general trend emerge. Of those who answered, most were making about 1% of their monthly pageviews. So for example, if a blogger had 40,000 pageviews per month, they we’re making roughly $400 a month. If they had 400,000 pageviews, it was about $4000 a month.
I’d say most of the bloggers who answered the question made most of their money via display ads. Today, that income stream (display ads), on average, is not as lucrative for bloggers. (Again, I’ll refer you to my post How to Make Money Blogging for a list of many more income streams.)
The amount one makes blogging depends on many factors like:
- Your niche
- How well-known you are
- How effective your networking is
- If you are fortunate enough to be recognized and linked to by well-known bloggers
- If you have outstanding content that makes people keep coming back
- If you write about topics for which there are companies willing to pay advertising
- If you have multiple income streams
- Your type and number of income streams
- And more
The list goes on and on. Every blogger’s story is different.
(By the way, if after reading you decide you want to start a blog and you don’t have one yet, you can set one up in 15 minutes.)
How much time does an income-producing blog require? A lot!
I’m going to make a broad, blanket statement here just for perspective (there are exceptions to every rule, so please take that into account). I would say, your income is proportional to the amount of time you put in.
In other words, it’s not likely you’ll make a full-time income writing and networking 2-4 hours a day. You could probably make a decent part-time income doing so, but getting to that point would require a good amount of blogging knowledge and experience.
How long will it take before I start making money on my blog? It’ll be a while.
I love what Angela said:
I always tell folks that I worked for 8 months on my blog before receiving a single check! You have to make sure you are committed and passionate about what you’re blogging about. Focus first on quality content and bringing in traffic. And if you NEED the money…like NOW? Don’t start a blog. Get a day job.
I’d say give yourself at least 6 months before you start pulling in an income. And even then, it’ll most likely be coffee money.
Here’s the original question I asked back in 2010…
How much do you make (asked in 2010)?
Sometimes it’s helpful to hear about someone’s actual experience. You know, “the numbers.”
So, if you currently make money from your blog, would you mind filling us in on yours? (If you’d like to answer anonymously, simply enter “Anonymous” in the “Name” field and leaving the URL field blank. A valid email address is still required to post a comment but will not be shared. If you do post anonymously, make sure you use an email address not attached to your gravatar!)
This is not a competition, but an opportunity to help others get an idea of what to expect. We’re all either there or have been there at some point.
Here are my questions:
- How old is your blog?
- What is your niche, or, what topics do you write about?
- How many pageviews do you get a month?
- What is your monthly income?
- What is/are your main income stream/s?
- How long did it take before you started making money?
- How many hours per day do you spend on your blog and blog-related activites (networking, etc.)?
- What was your turning point? Do you have a special circumstance? Did something happen which was the point at which you started seeing steady growth? Is there something about your blog that makes it not exactly “average” and therefore makes it one of the exceptions to the rule?
I’ll go first:
How old is your blog? 2 1/2 months.
Niche? Blogging tips, time-management tips, how to start a blog, how to make money blogging.
Pageviews per month? Google Analytics tells me in the last 30 days (May 15, 2010 – June 14, 2010) I’ve received 13,149 pageviews. (This number is not normal. See special circumstance below.)
Monthly income? In the same time period (mid-May to mid-June), I’ve made about $500. (Again, not a normal number. See special circumstance below.) This does not include income from design/consulting which I would say resulted from my blog but is not directly related to it.
Main income streams? Affiliate sales (i.e. getting a portion of a sale for referring someone to a product or service).
How long before you made money? I blogged almost 6 years without trying to make money, but in that time I learned a whole lot so by the time I started making money, it happened within the first month.
Hours blogging (& related activities) per day? At least 4-6.
Turning point or special circumstance? Special circumstance: I blogged for almost 6 years and I made pennies per month. Making an income wasn’t really my focus until I started BloggingWithAmy.com which is a culmination of what I’ve learned over the last 6 years and I would absolutely not have the same numbers if I had started as a new blogger. I would guesstimate that a blogger who started blogging 2 months ago would have made $0 and pageviews would be between 10 and 50 per day.
Turning point: Attending a blogging conference. The networking at the conference was huge for me as was the inspiration to pursue blogging as income and to do so full steam ahead.
What do you say bloggers? Will you jump in? Here’s what to do:
If you’re game, copy this list of questions below, paste it into a comment and answer as many as you’d like. All I ask is that you keep it real.
How old is your blog?
Pageviews per month?
Main income streams?
How long before you made money?
Hours blogging (& related activities) per day?
Turning point or special circumstance?
I can’t wait to read your responses! Thank you!
Other posts in this series
- How to Start a Blog
- How to Login to WordPress
- What are Permalinks and How to Choose Them
- How to Change An Admin User and Why It's Important
- Important Settings to Configure in WordPress
- 10 Blog Design Dos & Don'ts
- How to Choose a WordPress Theme (and What I Use)
- What is a Child Theme?
- How to Install a WordPress Theme
- How to Make Your Site Static (Not a Blog)
- How to Make and Install a Favicon
- How to Write a Killer About Page
- How to Write a Post in WordPress
- Designers I Recommend
- My Top Affiliate Marketing Tips
- How Much Do Bloggers Make?
- Why You Should Be Part of a Mastermind Group
- 10 Tips for Commenting on Blogs
- Are You Disclosing Properly in Your Posts?
- How to Install Plugins
- How to Decide What to Blog About
- What is SEO? (And Why It Matters)
- 7 SEO Tips
- How to Create a Call to Action
- Tips for Using Images on Your Blog
- Anatomy of a Good Blog Post
- My Top Facebook Tips
- My Top Twitter Tips
- My Top Writing Tips
- My Top Branding Tips