How to Decide What to Blog About

Unless your blog is strictly for your own enjoyment, you’re probably hoping to gain readers. So, it’s important to consider what others might want to read. After observing blogs for years, below are five overarching blogging categories that seem to attract the most readers.

how to decide what to blog about

1. Readers want to solve a problem

What do people get frustrated about? Do you have a solution? This is how my blogging took off. I talked to a lot of bloggers who loved to write but got frustrated with the techy side of blogging. I knew I could help solve this problem by sharing blogging tips, tools and tutorials in a non-techy way.

2. Readers want to relieve their fears

What are people afraid of? How can you help ease those fears? Maybe you’re a parent who has lost a child. It’s a real and valid fear for a lot of parents. While no one would ever choose that path, sharing your story of hope and healing could be very helpful for many people.

3. Readers want to learn something new

What would people love to do if only they knew how? What do you know that you could teach them? Maybe you’re a whiz at crocheting, you have a knack for writing or you have a unique way of teaching math that makes it easy to understand. A lot of people have projects around the house they would gladly tackle but aren’t sure where to start. Teach them.

4. Readers want to reach a goal

What are common goals people have? Have you set and reached some significant goals? Can you spell out how you did it and inspire others on their journey? Fitness and weight loss come to mind here, as well as getting out of debt. Pursuing big goals can be disheartening and lonely. Knowing someone else has been there and is cheering you on does wonders.

5. Readers want to be entertained

Do you have a fascinating story? Do you lead a wildly interesting life? Are you outrageously funny? Everyone needs down time and plenty of blogs exist purely to entertain. I’d say this is a trickier path to pursue since there’s no shortage of entertainment to be had on the internet, in magazines and on TV, but it’s doable. I’d say the key is providing something totally unique. Of course as a bonus, you could be entertaining and helpful at the same time. For example, if your family raises llamas, talk about how you raise llamas not just that you raise llamas. Entertaining + helpful = a great combination.


Now that you know what others are looking for, here are some tips to decide where your interests might overlap and therefore make a good blog topic.

Write for others

A lot of new bloggers fail to think beyond their own interests when starting a blog. Your blog should undoubtedly be an extension of you, but if you’re not writing for the benefit of others at the same time, you might as well just keep a diary. :)
Back to top

Pick a niche

Instead of just writing whatever comes to mind, try to write around a topic. Not only will it be easier to stay on task, it’ll be a lot easier for readers to track with you. (Not sure what a niche is? Here’s more.)
Back to top

Is this niche too broad or too specific?

If your blog’s topic is too broad, it’s hard to compete with and stand out from all the other blogs and websites in your niche. On the other hand, if your topic is too narrow, the pool of interested readers will be too small to gain any traction.
Back to top

Is this niche saturated?

Back in the day, when there weren’t so many blogs online, you could almost pick any topic and run with it. Now, not so much. There are definitely niches that are really, really full and therefore, difficult to break into. It’s not impossible, but it requires a lot more creativity and perseverance. How do you know? If you can easily find several dozen popular blogs on the topic, you might rethink.
Back to top

Are readers in this niche willing to spend money?

If you hope to generate income, this is an important question. Think about the intersection between your niche and your audience. For example, if you’re hoping to promote high-end clothing products, it’s probably not a great idea to target struggling college students. Another way to look at it: are other blogs in this niche earning money? Finding this out is easier said than done, but keep your eyes and ears peeled. Do those blogs have advertisers? Are the blogs active, engaging and growing?
Back to top

Do you have plenty to blog about?

Choose a topic that you can write about regularly and indefinitely. Remember, you’re in this for the long haul. If you post once a week, that amounts to 52 posts a year. Three times a week? 156 posts. Five times a week? 260 posts.  And that’s just barely getting started! Don’t choose something so narrow that you run out of writing fodder after only a few weeks or months.

A good way to test this is to brainstorm possible posts or subtopics pertaining to your main blog topic. If you can easily come up with a list of several dozen with additional ideas about how to branch out, it’s probably a good sign. If, however, you can’t think of many, you might need to rethink your choice. Another way to work around this problem is to have  a multi-author blog.
Back to top

Rock your ninja-ness

If you aren’t sure you have much to offer, I love what Sonia Simone says, “Even if you’re only pretty good, but not a ninja, you’re still a ninja to someone.” Find that thing about which you have a decent amount of know-how and go with it. Chances are there are others who will appreciate what you have to say.
Back to top

Choose a topic you are genuinely passionate about

If you don’t have a genuine interest in what you’re writing about, it will be a drag and a burden. If you talk about the topic among your real life friends and they just want you to be quiet already, it’s a great topic to blog about.
Back to top

Choose a niche in which you can be an authority

The key here is to think smaller. I’ve always been impressed with Carrie from Springs Bargains who did just this. She started a deal blog, but instead of starting a general one like so many others, she purposefully targeted Colorado Springs. She is absolutely the authority on deals in Colorado Springs.
Back to top

What kind of site do you wish you could find?

Sometimes a good way to determine a viable blog niche is to ask yourself what you’ve found to be lacking online. After all, if you’re looking for it, someone else might be looking for it too. This is how I started my first blog. Back in 2004, I was a struggling pastor’s wife. I knew I couldn’t be the only pastor’s wife having a difficult time, so I searched online for others with whom I could relate. I couldn’t find any, so I started my own. Another way to look at it: what group is being ignored online?
Back to top

What’s missing for others?

When I asked this question in 2010,  my blog started taking off. There are a gazillion blogs about blogging and making money blogging. What I noticed though, is that a lot of them say things like, “Wanna start a blog? Great! You’ll need hosting and a domain and then here’s how to blog…” Not a lot of them explained exactly how to choose a domain and how to purchase & set up hosting in a step-by-step way. So, even in this huge niche, I decided to tackle the basics where a lot of people seemed to get lost (like I did when I first started!). Find a hole and fill it.
Back to top

Be flexible

Once you choose a niche, don’t feel like you’re committed to it for life. Blogging is very fluid and changes constantly. Being flexible and taking advantage of ways to be different will serve you well. In fact, expect it.
Back to top

Be you

One of the biggest mistakes you can make is to find a blog you love…and then try to create a clone. One of the greatest things about blogs is that they afford us the opportunity to get to know the individual behind the blog. Blogging is part of social media because it’s just that: social. Let your personality come through. If you’re goofy, be goofy. If you’re feisty, be feisty. If you’re contemplative, be contemplative. Your readers will be drawn to what you have to say, but they will also be drawn to who you are. BE YOU.
Back to top

Resist paralysis of analysis

Many people get stuck at this point in the process because they’re terrified of making the “wrong choice.” While a well-chosen niche is a benefit, one wonderful thing about the internet is how forgiving it is. Don’t be afraid to dive in and figure it out as you go. We all do that. Better to do that than to do nothing at all. Just go for it!
Back to top

Do you get The Useletter™?