Amy Lynn Andrews

Hi, I'm Amy. I like minimalist online business and time management. I've been a content creator for over 20 years. I'm best known for my email newsletter, the Useletter, which I sent weekly from 2013-2021. In it, I curated bite-sized tips about making money online, marketing and blogging.In 2021 I retired from this niche, but if you want to see a list of my top recommendations, scroll down.

My story

2004 - I started a lifestyle blog on WordPress. I had no prior computer or blogging experience and spent countless hours googling things like "HTML" and "CSS." I was surprised to discover I enjoyed the business and technical parts of blogging much more than the writing part.2010 - After many requests to “pick my brain" about technical blogging things, I quit my lifestyle blog and began writing easy-to-follow blogging tutorials instead. I also turned down a traditional publishing deal to self publish a book. I tried many other "make money online" strategies too. I sold digital products. I learned affiliate marketing. I built and ran an online community. I provided client services including web design, coaching, consulting and virtual assistance.2013 - Seeing the potential of email newsletters, I started the Useletter, a hand-curated list of tips & tools for other online creators. I sent it weekly for 7 years.2021 - My focus was always on growing income while keeping things lean. I didn't want to work 40+ hours a week running an online business empire. I like simple, nimble, easy to pivot, low overhead and high profit margins. Contrary to common advice at the time, I reinvested only a tiny percentage back into the business. Instead, most of the profit went toward our personal finance journey. Why? Because we wanted financial freedom and flexibility, and because I knew the online space and/or my interests were bound to change (they did). By 2021, a shifting blogging landscape made my expertise less relevant and I was ready to move on. So, I deleted everything and retired.It was a fantastic run. Thank you to all who followed along!

I Recommend

I've tried countless tools while making money online. The following is my vetted, top-pick list. I've used and/or paid for everything here at some point. These are my affiliate links, meaning, at no extra cost to you, I earn a commission if you purchase them too.

Newsletter / Email list: Kit (their free starter plan is a good find and I wish the Creator Network was around when I had the Useletter)
How to make a living as a book writer: Self Publishing Launchpad
Handy tools for self publishers: Book Description Generator and Amazon Book Sales Calculator
One-page websites (like this one): Carrd
WordPress hosting (premium): Rocket
WordPress hosting (what I used the first 10 years): Bluehost Basic
WordPress themes (use the free version first): GeneratePress or Kadence
Organizing content and affiliate links: Airtable
Privacy / Disclaimer / Terms templates: Plug and Law’s Legal Bundle