About

I like minimalist online business. I don’t want to work 40+ hours a week running an online business empire. I want time freedom.

My story

I started a lifestyle blog in 2004. I was surprised to discover I enjoyed the technical parts of blogging much more than the writing part. After many requests to “pick my brain” about blogging, I quit writing about my life and began teaching others how to start a blog themselves. That was 2010.

Along the way, I tried other things too. I wrote a weekly email newsletter called the Useletter®. I built and ran an online community (old school style, long before Facebook Groups). I provided client services including web design, coaching, consulting and virtual assistance.

In November 2020, after 10 years, I streamlined, moved my key how-to posts to Website How To and (mostly) retired from the “how to start a blog” niche.

I also keep a short list of tools I still recommend to bloggers and other online types.