About

I want time freedom. I don’t want to work 40+ hours a week running an online business empire. That’s why I like minimalist online business. Nimble. Easy to pivot. Low overhead, high profit margins. This mindset allowed me to retire at 46.

My story

I started a lifestyle blog in 2004. I was surprised to discover I enjoyed the technical parts of blogging much more than the writing part. After many requests to “pick my brain” about blogging, I quit writing about my life and focused on teaching others how to start a blog themselves. That was 2010.

Along the way I tried other things too. I wrote a weekly email newsletter called the Useletter®. I built and ran an online community (old school style, long before Facebook Groups). I provided client services including web design, coaching, consulting and virtual assistance.

In November 2020 I retired from the “how to start a blog” niche. However, I keep a short list of tools I still recommend to bloggers and other online types.