Updated May 8, 2015
I recently saw a blog post in which the author was promoting a product. They explained how they used it and why they liked it. They were leading me right to a sale. It was workin’.
But then, the last bit of their post was about Facebook. It was somewhat related, but they ended the post with “Join me on Facebook!” and included a link to their Facebook page.
It made me sad. Why? Because they are likely trading product sales (income) for Facebook Likes (no income).
What is a call to action? Simply put, a call to action is telling a reader, visitor, or potential customer exactly what you want them to do.
For example, “Buy my ebook!” is a good call to action on your ebook sales page. “Sign up for my newsletter!” or “Pin it!” are calls to action too.
An unclear call to action (“Here’s my ebook…”) or a non-call to action like (“Thanks for visiting my page about my ebook…”) are ineffective. Here are some tips… [Read more…]