Updated May 12, 2016
Whether you have a Personal Profile, a Page or both, hopefully you can find some useful Facebook tips here.
Facebook Profiles vs. Facebook Pages
Before I dive into the tips, a quick explanation about the difference between Profiles and Pages is helpful, especially to those just starting out.
Your Facebook Profile should represent yourself. Your Facebook Page can represent a business, organization, etc.
From Facebook’s site:
If you have been using your Profile for your business, instructions for converting it to a Page can be found here.
1. How to link to a specific Facebook post
Sometimes it’s handy to reference a specific update on Facebook. Maybe someone said something you would like to save, link to or otherwise reference.
Or, maybe you would like to cross-promote your own stuff by posting a link to your own status update. For example, let’s say I wanted to talk about this post (see how I linked there?). To get that specific post’s URL simply click on its timestamp like so:
You’ll be taken to that post’s individual page. Just copy the URL in the address bar and use that specific link anywhere you’d like. Simple.
2. How to contact Facebook
It’s not easy to speak to an actual person at Facebook. Kristi Hines has compiled a list of direct links addressing various issues you might encounter. There is also a big, blue contact button on their help page (top left column).
The method I use to actually talk to someone is to live chat via their business resources page. (However, from what I understand, you only have this option if you have a Facebook Ads account.)
3. How to allow people to follow your Facebook Profile
Facebook only allows you to have 5000 friends, but you can allow an unlimited number of people to follow the Public updates you post on your Profile without becoming friends.(Note I’m referring to your Personal Profile here, not a Page, so this is totally different than Likes on a Page.)
This might be nice if you want to let people see a more personal side of you. Simply go to your Follower Settings to enable it. Just set “Who Can Follow Me” to “Everyone.”
On the flip side, if you want to follow someone, go to their Profile (here’s mine for example) and click the Follow button in the bottom right corner of the cover image.
(If you don’t see a follow button it’s because that person hasn’t enabled it. Or you’re already following.)
4. Use “View As…” to check your privacy settings on your Profile
It’s hard to keep up with the changes Facebook makes to Privacy. An easy way to see just how your Profile looks to others is to go to your Profile, click the “…” next to Activity Log and then click View As. You’ll be able to see exactly what the Public sees.
(To close this view, simply click the X in the black bar just below the blue Facebook bar at the top of your screen.)
5. Set a username for your Page
What’s a username (a.k.a. a vanity URL)? Well, a page without a username (or a non-vanity URL) looks like this: www.facebook.com/pages/Amy-Lynn-Andrews/125732080795248.
6. How to schedule Facebook posts
It is often advised to schedule Facebook posts directly in Facebook whenever possible. The argument is, Facebook favors these above those scheduled via third party apps, although this is debated endlessly.
To schedule a Facebook post on your Profile (not in your News Feed), start typing a new update but don’t click Post. As soon as you put your cursor in the box, you’ll see a small clock icon appear like so:
Once your update is ready to go, click the clock icon. Follow the prompts to enter the date and time you want your update to post and click Schedule.
To schedule a Facebook post on your Page, click the clock icon, or click the down arrow on the Post button like so:
You can see, edit or delete your scheduled posts in your Publishing Tools tab. To get there, go to your Page and simply click the “Publishing Tools” tab at the top of the screen like so:
Once you’re there, use the menu on the left to find your scheduled posts.
7. How to put a Facebook Like box on your website
This allows visitors to Like your Facebook page directly from your website. Simply go here, enter your Facebook Page URL along with the options you want to include and click the Get Code button at the bottom. Copy this code and paste it into a widget on your site. (Note that a widget like this will slow your site down, so carefully consider whether or not it’s worth it to have on your site.)
Related: How to Use Widgets WordPress Widgets
8. Check your Facebook Insights for info about your Page
While on your Page, simply click on “Insights” at the top of the screen. Alternatively, if you’re looking at your News Feed, click the “Insights” link at the bottom of the left column. There’s a lot of excellent info in your Insights like when your followers are online, how well your posts are doing, etc.
9. Engaging content will get your posts seen by more people
At the beginning of 2012, Facebook admitted “the average post by a brand (or a person) only reaches 16% of such fans.” This number is expected to decrease…unless you pay to promote your posts.
Posts that get engagement in the form of Likes, shares, clicks and comments work in your favor. On the other hand, posts that do not get a lot of engagement in the form of Likes, shares, clicks and comments can work against you. Therefore, go to Insights > Posts to see which posts get the most engagement and post more like that.
Update: At the end of 2014, Facebook admitted organic reach will decrease even more. It seems pretty clear the days of free Facebook marketing have come to an end. Now, anyone who wants their posts to be seen will have to pay to play.
10. Link your Facebook Page to your blog or website
Make sure you include your website address in your About section. When you’re on your Page, click the About tab just below your cover image.
Scroll down to find the Website section which is near the bottom.
11. Link your Facebook Personal Profile to your Facebook Page
This is a cross promotion opportunity a lot of people miss. On your Personal Profile, your About section has a spot to put your Work and Education.
Link it to your Facebook Page so when people hover over it, they’ll get a snippet of your Page. If they click on it, they’ll be sent there.
- Create your Facebook Page and Like it.
- Go to your Profile by clicking on your name in the top right corner of the screen (make sure you’re not “Using Facebook as…” one of your Pages).
- Click on your About tab just under your cover photo.
- Edit the Work and Education section.
- Type in your Facebook Page name into the Work section. It should pull up your page in a dropdown menu as you type it in. Select it.
- In the Position field, enter whatever you want like “Owner” or “Writer.” Note that “at” will be automatically added after it, so if I say “Owner” it will read “Owner at Amy Lynn Andrews.”
- Click the “I currently work here” box.
- Click “Save Changes.”
12. How to link your Page tabs to another website
One of the main reasons you want a Facebook Page is to drive traffic to your blog, sales page, newsletter signup or other website. I prefer to use my visible tabs & call to action to do just that. Here’s what I’m referring to:
You also have the call to action box to the left of your Like button. Click on it to edit it.
13. How to rearrange your tabs
As I just mentioned, there are two editable text-based tabs under your cover image to the right of Timeline and About (neither of these can be moved or rearranged).
Here are the steps to put your most important apps in that spot:
- Click the down arrow on the More link at the end of the tab row on the right.
- Click Manage Tabs from the dropdown list.
- Drag and drop your 2 most important ones to the top of the list, just below About. (You can reorder the rest on the list and see the changes in the left column of your Page underneath the About box.)
- Click Save.
14. Remove your Likes tab from prominence
The number of you Page Likes displays by default on your Page just under your Profile pic. Therefore there is no need to put your Likes tab/app in a prominent place. Move it to the bottom of your tabs list and save the top ones for more important ones.
15. How to change your Facebook Page name
16. How to merge Facebook Pages
Do you have two similar Pages and you’d like to combine them? Follow Facebook’s instructions on their help page here.
17. How to quickly see all your Page notifications and activity
If you’re like me, it’s dangerous to open Facebook as it has a tendency to pull you in. To make managing your notifications easier and to maintain productivity, click the Notifications link at the top of your Page, just above your cover image. Bookmark it in your browser.
Now you can immediately see who has interacted with your Page and respond when appropriate without risking getting lost in the sea of Facebook things.
18. How to turn off Messages on your Page (to eliminate overwhelm)
If you find it difficult to keep up with email, direct messages and all the other ways people can contact you, consider turning off the Messages feature on your Page. (This feature allows people to send you a private message.) Simply go to your Page > Settings > Messages > Edit. Uncheck the box and save your changes.
19. How to create new paragraph in Facebook chat
In the past, you may have found yourself hitting Return/Enter to start a new paragraph in Facebook only to have your unfinished thought posted prematurely. This problem has largely been fixed, but I do find it occurs in some places like chat. To create a new paragraph, hold down the Shift key while you hit Return/Entry and you’re good to go.
Want more Facebook tips?
My Knowtbook goes more in-depth, not only regarding Facebook, but online business in general.