Updated March 11, 2016
How [do I] get more readers to comment? I don’t make money off of my blog, it’s more of a community service. When I meet people in person and they express their gratitude I thank them and tell them to comment more to keep me motivated to keep going.
Over the years, the role of comments on blogs has changed drastically. Before social media sites like Facebook, Twitter and Instagram became popular, a lot of online interaction happened in blog comments.
That is no longer the case.
Engagement on social media is so common in our everyday lives, many bloggers and site owners find the activity in comments is almost nonexistent.
On one hand, this makes sense. It follows the idea that you should hang out where your audience hangs out.
Nevertheless, here are some ways to encourage others to comment on your blog:
- Share something personal. There’s something about vulnerability that makes others respond.
- Ask a question. Ask a question at the end of your posts even if it’s a simple “What would you do?” or “What’s your best tip?”
- Interact. I’ve found that people are much more likely to comment if they see that I reply to comments.
- Don’t have all the answers. If you write a post about a topic, offer thorough information, but don’t exhaust it completely. Leave space for others to chime in. This should be done carefully and thoughtfully since good SEO dictates publishing meaty posts, but leaving room for readers to add their advice or experience often works well.
- Leave good comments too. If you want more comments on your own blog, part of your strategy should be leaving great comments on other blogs. Here are my tips for doing that.