Updated April 6, 2016
Mostly because I’m curious, last year I posted this fill-in-the-blank question on my Facebook page:
“I lose interest in a blog when ___________.”
Clearly it’s not a scientific study, but the comments contain a treasure trove of helpful info for bloggers who don’t want to lose readers.
I asked the same question back in 2012. Many of the answers are similar, but there are some differences too. (For example, in 2012, several people mentioned their dislike of auto-play music. In 2015, this wasn’t so much of an issue.)
A major theme in 2015 was being turned off by money-making endeavors like ads, sponsored posts, product launches, etc. Another theme that showed up in 2015 that wasn’t mentioned in 2012 was a desire for ease-of-use on mobile.
In 2012, an interesting theme that emerged was disliking too many contributing authors or guest posts. I found this interesting because I often check the author of the post first. If it’s a contributor or a guest post, many times I’ll click away and don’t read at all.
Another interesting theme that began in 2012 and continued in 2015 was a preference for less information. Many people said they didn’t want to see multiple posts in a day and they didn’t want to get multiple emails in a week. Some also said they didn’t want long introductions or long posts.
Overall, it seems readers want to see the bloggers personality, they are looking for concise yet helpful content and not regurgitations or round-ups of other peoples’ stuff and they appreciate being acknowledged in comments or social media reaction. They are turned off by a “preachy” style and wish bloggers wouldn’t be afraid to show their non-perfect sides.
I’m definitely taking notes.