Blogging success largely depends on relationships. There are a few lone, superstar bloggers out there, but most successful bloggers would agree, relationships with others have played a key role in getting them to where they are. It’s certainly true for me. For that reason, I highly recommend being part of a mastermind group.
What’s a mastermind group?
A mastermind group is a handful of people who work together to achieve a particular goal.
What does a blogging mastermind group look like?
There are many variations, but they typically look something like this:
- A group of bloggers (maybe 5-10),
- Who are somewhat like-minded,
- With similar-sized blogs (not necessarily the same niche, but related niches work well),
- Who agree to offer support, encourage one another, bounce ideas off of one another and even promote posts or projects for each other when appropriate.
How do you find a mastermind group?
Someone might ask you to be part of their mastermind group, but if not, start one yourself! It doesn’t have to be complicated or scary. A quick email to some bloggers you know should do it.
Bloggers you have already communicated with (maybe in comments, on Facebook, Twitter or in forums) are ideal. Some will accept, some might not (don’t take it personally), but once you’ve got a handful, you’re set.
How do members communicate?
There are many ways to communicate. I’ve been part of groups that used Skype, email and private Facebook Groups. The way my current mastermind group communicates, and my favorite way, is via the app Voxer (referral link).
I also encourage you to try to meet in person. The members of my mastermind group are scattered all over the U.S. Sometimes a few of us meet up when it’s convenient. We also had a weekend getaway together during which we talked shop, but also just hung out.
Are there rules for mastermind groups?
That’s up to you and what works for your group.
I think it’s good to provide a general explanation of what you’re hoping to achieve in your group and what’s expected of the members.
Personally, I like informal without a lot of rules because it leaves more room for genuine relationship.
Remember, bloggers are often short on time, so keeping things easy is nice.
What do you do in a mastermind group?
As I said, I’m sure all mastermind groups work differently (here’s an example) and I recently read this interview in which Trina Holden asked Hayley from The Tiny Twig about her mastermind group. Hayley said her group meets for an hour each week. During their time, they each share “our win for the week, our loss/failure of the week, and one strategy question we have for the group…” I love the simplicity.
In the mastermind groups I’m a part of, we:
- Brainstorm blogging ideas.
- Share victories and defeats.
- Ask for help promoting posts or products.
- Get together IRL (in real life) at blogging conferences, at the park or for dinner (if they live nearby).
- Forward opportunities that may not be good for one member of the group but a great fit for another member of the group.
- Shoot the breeze and share life.
For me, mastermind groups have made a huge difference in my blogging success in so many ways.
What about my mastermind group?
Our group started in July 2013. Together we’ve walked through so many things, from the joy of adoption to the tragic deaths of loved ones. These women have truly become some of my closest friends:
- Liz Griffin
- Chrystal Evans Hurst
- Kat Lee
- Heather MacFadyen
- Katie Orr
- Stacey Thacker
- Lara Williams
- Francie Winslow
When I mention my mastermind group, sometimes I’m asked if it’s open to new members. As I mentioned above, mastermind groups function best in small numbers so it’s not an open group, but I hope it serves as inspiration to start your own group!