June 21, 2019
Want to tap into Facebook’s huge audience without paying lots of money for ads? We all know Facebook organic reach has declined the last 5 years (source) but some people still get impressive organic reach, with just a little bit of money for ads.
There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action. My full disclosure policy is here.
My go-to Facebook resource
Do you have a go-to Facebook guru or resource? Recently, mine has become Rachel Miller. I bought her course, Grow Your Audience (formerly FB Page Strategies, a.k.a. Moolah Marketing) last year for two main reasons:
- I was hearing a lot of buzz. I’ve spent the last 10+ years following blogging and social media. I’m particularly interested in how people make money online. I wanted to see if the buzz was warranted.
- I wanted to vet the course for my readers. I’m often asked by readers for my opinion about different products and services. I’m not comfortable recommending something I don’t have personal experience with. So, when I see a product making a stir, I usually buy it myself and work my way through. I want my readers to know I’m speaking from a paying customer’s perspective. (You should know, when I review courses like this, I do not personally implement all the strategies in my own business.)
My opinion, in summary
Grow Your Audience is solid. It is packed with information, much of which I have not heard elsewhere, or presented quite the same. For online (and offline) business owners who take it seriously, it will likely impact reach, and more importantly, revenue.
As with any course, I do not recommend it for everyone. Read on…
What is Grow Your Audience?
Grow Your Audience is a digital course. It teaches online (and brick & mortar) business owners how to reach more customers on Facebook and ultimately, to increase revenue.
Unlike a lot of Facebook resources available, heavy emphasis is placed on organic growth, boosted by small ad spend, instead of the other way around.
When is it available?
Twice a year, for about a week each time. To be notified when it opens, get on the waiting list here.
Who created Grow Your Audience and do they have credentials?
Rachel Miller, and yes, she has credentials.
Rachel is responsible for growing several successful Facebook Pages, the largest of which is Quirky Momma. Quirky Momma has almost 3.5 million Likes as of today. Rachel no longer works on the QM Page but was a driving force until it reached over 2 million Likes.
How much does Grow Your Audience cost?
Is it worth it?
For some. I don’t say that lightly. I am not a fan of most of the pricey digital courses we see these days. A thousand dollars is a TON of money, but I’m pretty confident the course will pay for itself for its ideal student.
Who is Grow your Audience best for (the ideal student)?
Consider buying Grow Your Audience if you can check off the following:
- You are serious about growing a business. If you are a hobbyist or just getting started online, you might want to hold off.
- It’s in your time budget. The course will take about 6 weeks to go through. Treat this like a college course. Dive headfirst into the content. Implement it. Forsake all other social media platforms (except for a cursory glance perhaps) in the meantime.
- It’s in your money budget. That is, can you pay for the course + at least $5 a day on Facebook Ads for 6-8 weeks?
- Your target audience spends time on Facebook.
- You have tried everything you know to do on Facebook but have hit a wall.
- You’re willing to post manually instead of using automated tools like Buffer, Hootsuite or Edgar.
- You don’t have a backlog of other courses you’re trying to work through at the same time. If you do, pass for now. Catch it the next time around. It’ll likely be updated by then anyway.
What does Grow Your Audience include?
It covers topics ranging from your bumper sticker (a helpful concept for me, and not just for Facebook!), finding fans, your niche neighborhood, how & when to use the various post types, planning your content, virals, viral funneling, Lives, Groups, Messenger and Ads.
The course is divided into modules with several lessons in each. Each lesson is taught by video. Most lessons include a printable transcript and extra resources such as printable templates, swipe copy, videos on related topics, etc.
Also, a private Facebook Group for students is available. The Facebook Group is one of the most valuable parts of the course in my opinion.
Does Grow Your Audience work?
Many students have impressive results. You’ll find some success stories on the main page. You’ll find many more in Rachel’s free Facebook Group (open to anyone; you do not have to purchase the course first). Once you’ve joined the Group, go to the Videos tab and find the playlist called “Inspiration. People who are WINNING at Facebook.
Many students have made it into the “7 Figure Club,” meaning, one of their posts reached over a million people. There is an “8 Figure Club” also.
Depth of knowledge & experience. The amount of information Rachel understands about using Facebook organically is impressive. I have not encountered her level of expertise elsewhere.
Much more than Facebook info. This is one of my favorite pros, and it was completely unexpected. Rachel has a lot of connections online, many of whom are quite successful in their niches. She frequently interviews them in the course’s FB Group, many times on business topics that go way beyond the scope of Facebook.
Great teaching. Rachel’s a former high school economics teacher. She explains the concepts well, complete with markers, white boards and diagrams. That’s great for those of us who struggle with social media (me!).
Success stories. For many who fully implement them, the strategies in the course work. And those wins are freely shared among the students. Search #moolahwin in the Facebook Group.
Success stories in a wide range of niches. It’s the most niche-diverse bunch I’ve been a part of to date. The wins come from a wide range of niches too.
The Facebook Group. The course itself will give you the framework and foundation, but you’ll get so much more in the FB Group. Do not skip it! Note: Rachel runs more than one Facebook Group. The one I’m referring to here is the one for students only. There’s also a free one for anyone.
Rachel’s enthusiasm. Rachel and I are very different in style and personality but I’d do well to have a fraction of her enthusiasm for social media. She is high energy, fun, real, not afraid to try stuff and quick to pivot. Rachel is the opposite of monotonous or boring.
Love of the “little guy.” Rachel is extremely down to earth and remains mindful of those who don’t have a huge budget for incidental costs, slick systems or costly ads. Refreshing! Somehow she makes huge results possible for the “little guys.”
Tons of access to Rachel. She’s constantly in the FB Group answering questions, posting impromptu videos, addressing Facebook changes and holding Q&As or AMAs (Ask Me Anythings).
Changes are addressed. Facebook changes constantly. While the pre-recorded course content is only updated once a year or so, Rachel is very proactive in the FB Group about addressing the changes as they come up. I appreciate this.
Cost. Like I mentioned above, it’s a lot of money. Be really sure you’re the ideal student (see above) so you get your money’s worth.
Drinking from a firehose. The information comes at you fast and furious, especially in the FB Group. If you are easily paralyzed by overwhelm, you’ll have to work hard to connect the dots and keep moving forward. To combat this, focus on one step at a time.
Lack of organization. The course content itself is organized, but there have been times when I encounter a missing piece, like a download mentioned that isn’t there, a call to action that doesn’t lead anywhere or multiple names for the same thing.
Outdated content. I feel compelled to list this con in every review I write simply because information products about social media always become outdated. Social media changes too fast. Having said that, I know Rachel aims to update the course at least once a year. Still, within that year, it’s very possible one might encounter outdated or no-longer-working information along the way. To combat this, keep up with the FB Group!
Want to get a taste?
I recommend these two free ways to get a feel for Rachel’s knowledge and teaching style:
- 3 Crazy Simple Tactics that Transform Strangers into Fans and into Buyers. A webinar.
- Audience Building Workshop. A 6-part video series in which Rachel touches on some basic concepts from the course.
- The FREE FB Group. This is for non-members but still has a ton of great info. Search #moolahwin for successes. Watch the videos for great advice from Rachel.
Given the information you’ll receive and the expertise you’ll have access to, Grow Your Audience is a solid course. However, before you take the plunge (remember, high price tag!), make sure your discipline, your goals and your target audience make it a good fit. For more, check out the main page here.