Don’t let the great posts you’ve written in the past get buried in all the new stuff you are publishing today!
Old content with a timeless quality about it is often referred to as “evergreen” or “pillar” content. Here are a few ways to get those old posts seen again.
1. Tweet ’em
2. Facebook ’em
Sometimes I’ve posted older posts on Facebook and labelled them “oldie but goodie” so people know it’s not new.
3. Pin ’em
If you’re like me, you’re embarrassed when you see the old photos you attached to your posts back in the day. Refresh your images and take the opportunity to pin them.
4. Instagram ’em
An easy way to do this is to pull up your post on your phone, take a screenshot of the image in it, crop it and post it on Instagram. (Since Instagram doesn’t allow you to link, don’t forget to tell people where to find it.)
5. Book (or eBook) ’em
Combine a bunch of your old posts into a PDF or even an ebook. You could give it away for free or you could sell it. A lot of people will pay for the organization of old content.
6. Link ’em
7. Highlight ’em
Create a page where you showcase all your timeless content in a way that guides others through the very best stuff on your site. I’ve seen this page called “Best of…” or something similar.
8. Relate ’em
Use a plugin like LinkWithin or nRelate (here’s how to install plugins) to automate the process of listing older content at the end of your posts. Or, consider adding related posts manually for a more refined selection.
9. Email ’em
An email newsletter, is a great place to plug your old posts!
10. Expand ’em
Choose the posts that are particularly good or popular and then create new content around them. Write a new series or try a different angle. Not only will you get new content, you’ll be able to refer others back to your other content at the same time. Win-win.
11. FAQ ’em
Everyone loves a good FAQ page right? Write some common questions and quick answers on a page and refer back to your evergreen posts for in-depth answers. Consider putting a link to the FAQ in your navbar for easy access.