11 Ways to Recycle Your Old Content

Don’t let the great posts you’ve written in the past get buried in all the new stuff you are publishing today!

Old content with a timeless quality about it is often referred to as “evergreen” or “pillar” content. Here are a few ways to get those old posts seen again.

1. Tweet ’em

As Michael Hyatt suggests, tweet links to old posts regularly. Create a schedule in Buffer or Hootsuite so old posts are tweeted on a regular basis.

2. Facebook ’em

Sometimes I’ve posted older posts on Facebook and labelled them “oldie but goodie” so people know it’s not new.

3. Pin ’em

If you’re like me, you’re embarrassed when you see the old photos you attached to your posts back in the day. Refresh your images and take the opportunity to pin them.

4. Instagram ’em

An easy way to do this is to pull up your post on your phone, take a screenshot of the image in it, crop it and post it on Instagram. (Since Instagram doesn’t allow you to link, don’t forget to tell people where to find it.)

5. Book (or eBook) ’em

Combine a bunch of your old posts into a PDF or even an ebook. You could give it away for free or you could sell it. A lot of people will pay for the organization of old content.

6. Link ’em

Link internally of course. Always link to older posts in your new ones whenever possible. Or put them in your killer About page.

7. Highlight ’em

Create a page where you showcase all your timeless content in a way that guides others through the very best stuff on your site. I’ve seen this page called “Best of…” or something similar.

8. Relate ’em

Use a plugin like LinkWithin or nRelate (here’s how to install plugins) to automate the process of listing older content at the end of your posts. Or, consider adding related posts manually for a more refined selection.

9. Email ’em

An email newsletter, is a great place to plug your old posts!

10. Expand ’em

Choose the posts that are particularly good or popular and then create new content around them. Write a new series or try a different angle. Not only will you get new content, you’ll be able to refer others back to your other content at the same time. Win-win.

11. FAQ ’em

Everyone loves a good FAQ page right? Write some common questions and quick answers on a page and refer back to your evergreen posts for in-depth answers. Consider putting a link to the FAQ in your navbar for easy access.

30 thoughts on “11 Ways to Recycle Your Old Content”

  1. Very helpful…..I have been doing the linking up old posts lately. But all the other tips on here I will try. Thank you for talking about that plugin-was wondering how people did this!

  2. Tweeting links to old posts is something I’ve done with a number of my blogs and it tends to work pretty well. I usually set up a bunch of scheduled tweets in Hootsuite so it doesn’t take very long. If your tweets get retweeted a few times it can wind up sending a decent amount of traffic.

  3. I love this post in itself if recycled content! Such great ideas here. I only just started recycling some older content of mine on my FB page and it’s been working out so far.

    Love the idea of Instagramming them and also Email Newslettering them too.

  4. So many goodies in this post, I’ve pinned it to refer to it later! Thanks Amy Lynn! Now that I’ve got a year’s worth of posts it’s awfully handy to pull out posts to recycle them, and of course I pick up new readers all the time who have never seen the older stuff. I like the idea of changing up the photos and doing a little bit of editing and clean-up on the old posts!

  5. What to you think about changing the launch date? I did that when I took a vacation. It didn’t change the permalink but I forced them back through the feed by sending them to draft then changing the date. It worked great for what I wanted. My page rank is still 4 but my Search traffic is REALLY low… so maybe that wasn’t a great idea? (My search traffic is always low — this is probably only one of the things I’m doing wrong. ;))

  6. I am so glad to read this post and see your suggestion to put already posted content into an ebook.. I was trying to think of an ebook to put together for new Facebook likes and I knew I couldn’t come up with new content for that and the blog.
    Thank you Amy.

  7. When I visit a new blog, I like to see a “Popular Posts” section. I’m not sure if this is what you have in mind, but I thought I’d mention it. It gives me a feel for what the blog is about and if I want to subscribe to it.

    I also thought I’d mention I love Pinterest but it wouldn’t work for my blog. If I was following someone who pinned their own posts, honestly I would find it helpful. Pinterest is a great visual way for me to see certain projects and if it linked me back to the relevant post, that would be great. I wouldn’t follow you if I wasn’t interested in you. I’m probably not your typical Pinterest user but that’s my take!

  8. My advice is – read your own blog archives! My blog is nearly 4 1/2 years old – I always find treasures when I go into the archives. I always get good feedback when I point my readers to good old posts.
    Thanks for the tips and reminder.

  9. Another idea you can do is take highlights of your old posts and put them onto slides and turn those slides into videos and post them to video sites (YouTube, etc.) with a link at the end directing people where they can come to read the full post.

    If the post is 800 words or so you can fit all of that into 8-10 slides, a 5 minute video, and make the post stand on it’s own with the last slide referring people back to your site.

    This is definitely a way to boost your SEO juice especially if you do all of tagging right.

  10. Great tips!

    I have used a few, but I LOVE the idea of archive page. I think it would be great to group them according to category to make them easier to search.

    One question. I am mainly a health blogger, but I post occasional deals. I use link within. Do you think that’s OK to have an occasional old deal come up?

    There was 1 month when I did a bunch, but later only every once in awhile.

    Thanks!

  11. Thank you SO MUCH for the “link within” link. . .I’ve been wondering how to install that — and so easy!! I was lead to your blog through a “favorite bloggers” post on Kelly’s Korner a few weeks ago, signed up to receive your posts and have learned so much already. Thank you.

  12. Amy – you wrote “I’m a big fan of linking to old posts, but I think the actual re-posting of them should be done very sparingly. By that I mean, I wouldn’t recommend copying and pasting an old post into a new one and republishing it as new (not so good for SEO).”

    What if you just change the date of the post to today’s date? Is that bad for SEO?

    Great ideas in this post – will definitely have to use them!

  13. Amy, I have a series that I wrote back when I first started blogging that received alot of positive feedback. I’ve since thought of ways to polish what I wrote. Would you recommend going back and revising, then adding (revised 2011) to the title? Or completely doing a whole new series centered around the same subject?

    1. I think if the majority of the content is the same, I’d revise and update. If there’s a lot of new stuff to add, perhaps a new series with a slightly different angle would be good. Then you could refer back to the other for more stickiness.

  14. Depending on how old the post is, I’ll simply change the publish date to a current one and repost as a new post. I have a food blog and often I want to repost because I have an old post with a bad photo without any comments so it was a long time ago before my blog really became active. What’s old really is new again!

  15. Don’t forget Pinterest! I have started pinning some of my older posts as they are relevant. Right now I am occasionally pinning canning and preserving recipes, so the content is timely. However, people start searching before events and holidays, so it is good to pin with the thought “what will my followers need in 3 – 4 weeks” because that is what they are looking for now. Of course some topics are always in season like blogging, photography, and birthday parties. 🙂

      1. No, I haven’t had any negative ramifications from pinning my own posts. BUT I pin or repin 8 – 10 posts from others for everyone that I share of mine. I think that is important to remember whether you are pinning, tweeting, or facebooking. I don’t enjoy following anyone on any format that just puts out self promoting updates.

        When I share one of my older posts, I usually do it based on 2 things:
        ~ What am I using? I will share a comment saying I am cooking/doing this with a link to the appropriate post.
        ~Which posts are visitors landing on after a Google search? If 30+ people land on a post about making apple sauce, I know there is a real interest in that info.
        If it is relevant and helpful followers will not mind if you share old content from your blog.

  16. I don’t have any “old posts” yet- Ha! But seriously, I can’t tell you how many times I was annoyed before you set up your archives page. You have so much great content, I don’t want to miss a thing!

  17. I’ve been thinking about this a lot lately. I know I have a lot of older content that would still be relevant to readers. I’m considering re-doing a lot of the photos. My new camera is much better and I have learnt to take better shots. I’m thinking I might set myself a goal to “re-do” a post a week starting with the ones that I think will be most popular.

Comments are closed.