Social media is a huge part of life and growing. There are countless platforms—Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and many more popping up all the time. It’s overwhelming, especially for those of us without a team, a lot of time or a big budget.
1. My top social media tip
Well, it’s not as much a tip as it is a truth. There is no way you can be actively involved on all social media sites. No. possible. way. Relieve yourself of the pressure to be on all of them and/or do all of them well.
2. So, which is the best social media platform?
It depends on your niche and your target audience. It will be different for everyone. There is not one best social media site.
3. Where should you focus your social media efforts?
Here’s my advice:
- Who is your target audience? (Who are you trying to reach? Who is your perfect customer?)
- Where do they hang out on social media?
- Focus your efforts there.
4. How many places should you be on social media?
You may have heard the advice to “be everywhere.” That worked a lot better when there weren’t so many choices! It’s practially impossible to be everywhere now.
So, concentrate on one or two platforms to begin with. Build those up. Establish yourself. Once you’ve got a good thing going there, consider branching out. (If you have time, that is.)
Better to dive deep into a couple rather than wade shallowly in many.
5. Always grab your username on new platforms
This may seem like counterintuitive advice, but when you hear of a new social media site, register your username ASAP, even if you don’t think you’ll ever use it.
Either you’ll be glad your brand is safe, or you’ll be glad to have it if you do decide to dive in.
6. Don’t believe the lie that everyone else is doing it all
It may seem like everyone else is rockin’ every social media platform out there. If it appears that way either they are automating most of it or they have someone else doing it for them. I guarantee that. (And if they are doing it all themselves, they have no life and should not be emulated anyway.)
7. Use social media wisely
Part of being a responsible social media participant is accepting that you’ll miss out on a lot. Be okay with that. Your family and real life friends will thank you.
Don’t let the rest of your life suffer because you are desperate to keep up with everything.
Read my productivity tips for a whole lot more about using the internet wisely.