How to Determine the Best Social Media Sites for You (Plus More Tips)

Social media is a huge part of life and growing. There are countless platforms—Facebook, Twitter, Pinterest, InstagramYouTube, LinkedIn and many more popping up all the time. It’s overwhelming, especially for those of us without a team, a lot of time or a big budget.

1. My top social media tip

Well, it’s not as much a tip as it is a truth. There is no way you can be actively involved on all social media sites. No. possible. way. Relieve yourself of the pressure to be on all of them and/or do all of them well.

2. So, which is the best social media platform?

It depends on your niche and your target audience. It will be different for everyone. There is not one best social media site.

3. Where should you focus your social media efforts?

Here’s my advice:

  1. Who is your target audience? (Who are you trying to reach? Who is your perfect customer?)
  2. Where do they hang out on social media?
  3. Focus your efforts there.

4. How many places should you be on social media?

You may have heard the advice to “be everywhere.” That worked a lot better when there weren’t so many choices! It’s practially impossible to be everywhere now.

So, concentrate on one or two platforms to begin with. Build those up. Establish yourself. Once you’ve got a good thing going there, consider branching out. (If you have time, that is.)

Better to dive deep into a couple rather than wade shallowly in many.

5. Always grab your username on new platforms

This may seem like counterintuitive advice, but when you hear of a new social media site, register your username ASAP, even if you don’t think you’ll ever use it.

Either you’ll be glad your brand is safe, or you’ll be glad to have it if you do decide to dive in.

6. Don’t believe the lie that everyone else is doing it all

It may seem like everyone else is rockin’ every social media platform out there. If it appears that way either they are automating most of it or they have someone else doing it for them. I guarantee that. (And if they are doing it all themselves, they have no life and should not be emulated anyway.)

7. Use social media wisely

Part of being a responsible social media participant is accepting that you’ll miss out on a lot. Be okay with that. Your family and real life friends will thank you.

Don’t let the rest of your life suffer because you are desperate to keep up with everything.

Read my productivity tips for a whole lot more about using the internet wisely.

33 thoughts on “How to Determine the Best Social Media Sites for You (Plus More Tips)”

  1. Hi Amy,
    Thank you for your post and for your blog. I think you have some great tips! I am going with Facebook and Twitter for now. I think I will also explore Pinterest. A question I had was that FB is trying to switch me to my personal page from my Blog FB page in order to post using a FB account on the web (to use the social plugin). Is that normal? Or is there some setting that I am missing?
    Thanks for you help!

    1. Not sure I’m following when you say FB is trying to switch you to your personal page? I wonder if you mean it asks you to switch to your Personal Profile in order to use the FB share button on blogs? Yes, that happens to me too.

  2. Love your blog! Glad I found it. I use FB a lot for my blog, and I love Pinterest, but I never thought of using it to promote my blog. Thanks for the tips!

  3. Very good advice! I love Facebook. (although now I only use it for blogging! Between my blog page and my blogger network group who cares what my friends are doing. 🙂 ) I don’t care for twitter but have set it up with triberr. Works for me. 🙂

  4. I haven’t started Pinterest yet. It’s on my perpetual to-do list.

    I have a very active fb page. Besides generating traffic, I think my readers who participate there really feel like they’re part of a community, which I love.

    I only got active on Twitter a month or so ago (Yeah, I’m a slow starter). Anyway, I really wish I’d started on it when I first began. I have almost no readers on Twitter, and I get next to no traffic from it, but it’s already been good for networking with businesses, bloggers, and media types. Don’t rule out Twitter because your readers aren’t on it. I know that sounds odd-but it’s a different kind of tool.

    Those are the only platforms I plan on using. I have only so many hours in my , “Time bank,” and I need to make sure I have enough to build traffic, write great content, and oh yeah-have a life irl!

  5. I have facebook, Twitter and Pinterest. I have a Google + account but really never used it. But now that I learned that Picknik is closing and moving into Google+ I will keep that just for photos. I was never a Twitter person but had accounts, now I am learning how to tweet and have it goto face book so I kill two birds with one stone.
    When I was adding my social buttons to my blog, I was amazed how many where there!

  6. Always love your advice Amy! Social media can get very overwhelming and take way too much time. I’m learning to do what I can and not stress about what I can’t get to. Thanks for the encouragement!

  7. I woke up this morning, mulling over how confusing and slightly overwhelming twitter is quickly becoming, went and took care of our farm animals, came in and hopped on the computer while eating breakfast… and this post was right at the top of my facebook feed! I’m going to take it as a sign! 🙂 A permission of sorts that it’s okay to let Twitter go or at least drastically cut back on the amount of effort I’m putting into keeping up with everything, for now anyway. Most of my traffic comes from blog hops and Pinterest; I think I’ve gotten two hits from Twitter in the few weeks my blog has been running.

    This quote will stick with me all day: “Better to dive deep into a couple rather than wade shallowly in many.” Good advice, not just for social media!

    1. So glad it was timely, Jan. I can relate, though, because I need permission to let stuff go too!

  8. I only use Facebook and Pinterest. I find that if I try to do too many things, I get overwhelmed and don’t do anything. 🙂 I focus most of my interest on Facebook and it has really paid off.
    I do have my blog set up to automatically post on Twitter, but I’m not on there much aside from that.
    Great post Amy! 🙂 You always help me keep things in perspective.
    I’ll be honest – I don’t really understand how to use Twitter. I know people love it – but it just seems beyond my scope. You should do a tutorial on that!! 🙂

  9. Facebook is a must, but I have to say that Twitter has afforded me the most networking opportunities. And I dabble on Pinterest at my convenience and really for my own benefit! Thanks for letting me off the hook for the other 30,000 social media platforms. 🙂

    1. I agree with you on Twitter. I never thought I would even venture into the Twitter territory but it’s a whole different type of arena than Facebook. The networking opportunities are endless. I think brands recognize you much faster and more easy as it seems “you” are more visible on Twitter than on Facebook with the capability of being mentioned. Facebook is more useful for the Fan followers in my opinion, t’s more personal. Now, I was skeptical of what Pinterest was doing for my blog until I had something re-pin upwards of 8,000 times and drive my traffic in one night to 100 pg views to 10,000 so I think there is something there and it continues to be my biggest traffic source. I do think that you have to pick and choose and for now I am sticking with those 3. Lesley

        1. Yes, I always create what I call a “pin-worthy” image. Which basically is one image that corresponds with my post that is a great photograph and I include text on that photograph that explains what that pin is. For example, the pin that has re-pinned over 8,000 times was a picture that my mom took and I added the text “Window Washing, Secrets of the Pros Revealed” This is usually the first picture on my post and the one I will hope others will pin as well. Usually, my other pins re-pin on average about 30 to 60 times. It has brought traffic mainly because people want to see what the posts are about and I really think it has to do with being crafty. I honestly believe if I would not have included text on that window washing photograph it probably would not have been re-pinned as much. For bloggers that are using Pinterest for sharing their ideas I think you have to be creative and tactful. Hope this helps. Lesley

          1. I agree that text in the images is very helpful and makes them more likely to be followed.

    2. Yes I totally agree with you about facebook and twitter. I started with both of those because I knew they were so very popular and it would pretty much be blog suicide to not get involved with them. The 2 others I got involved with are pinterest and G+ simply because I LOVE pinterest and google is my best friend, lol. So pinterest is the one that is sending tons of traffic to my blog (besides twitter and facebook).

        1. Whenever I start a new series I always make my own picture for it and then I pin it. Here’s an example if you’d like to see for yourself: http://pinterest.com/tmilitarymommy/about-me/

          Since it has my blog website on it people generally get curious and click on my website. It calls their name, lol. I know this because I’m the same way. That’s pretty much how it works for me. Anyone else wanna chime in and give some more pointers???

  10. My blog is only on Facebook, but I’ve been pondering if I should join Twitter as well. I decided not to, because I hardly have any time as it is… Your post today just confirmed that I made the right decision. Thank you, Amy!

  11. For me, being an artist, FB and Pinterest are two must-dos. I do tweet a bit, but I don’t think loads of people in my area of interest are on Twitter. FB page is a bust for me because most people connected with my personal FB page.

  12. Such good advice, thank you. Between my full-time job, my new blog, and my 1-year old (and facebook, pinterest, youtube, g+1) I’m exhausted!

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